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Holly Thaggard

Holly Thaggard Profile Photo

Founder of Supergoop

Holly Thaggard is the founder of Supergoop, a globally recognized prestige skincare and sunscreen brand dedicated to making sun protection accessible year-round. Inspired by a friend's early skin cancer diagnosis and her experience as a third-grade teacher, Thaggard launched Supergoop in 2005, pioneering innovative, clean-formulated SPF products now sold worldwide. Her entrepreneurial journey has included building the brand from scratch, navigating regulatory hurdles, and advocating for daily sun safety education. Holly is a recent inductee into the Texas Business Hall of Fame and credits her creative upbringing in Baton Rouge and teaching background for her mission-driven leadership.

Oct. 24, 2025

143. Holly Thaggard: The San Antonio Founder Behind Supergoop!’s Global Success

This week on bigcitysmalltown, we turn our attention to one of San Antonio’s most significant entrepreneurial success stories: Supergoop! and its founder, Holly Thaggard. From its origins here in Texas, Supergoop! has grown into an internationally recognized skincare company, known for its innovative approach to sun protection and public health. Host Bob Rivard sits down with Holly Thaggard to explore her journey from third grade teacher and professional harpist to award-winning entrepreneur ...