Holly Thaggard
Founder of Supergoop
Holly Thaggard is the founder of Supergoop, a globally recognized prestige skincare and sunscreen brand dedicated to making sun protection accessible year-round. Inspired by a friend's early skin cancer diagnosis and her experience as a third-grade teacher, Thaggard launched Supergoop in 2005, pioneering innovative, clean-formulated SPF products now sold worldwide. Her entrepreneurial journey has included building the brand from scratch, navigating regulatory hurdles, and advocating for daily sun safety education. Holly is a recent inductee into the Texas Business Hall of Fame and credits her creative upbringing in Baton Rouge and teaching background for her mission-driven leadership.
Oct. 24, 2025
143. Holly Thaggard: The San Antonio Founder Behind Supergoop!’s Global Success
This week on bigcitysmalltown, we turn our attention to one of San Antonio’s most significant entrepreneurial success stories: Supergoop! and its founder, Holly Thaggard. From its origins here in Texas, Supergoop! has grown i...