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Bob Crittenden

Bob Crittenden Profile Photo

Senior Scrum Manager at USAA

Bob Crittenden is the Senior Scrum Manager at USAA, where he facilitates multiple software development teams using Agile and Scaled Agile methodologies. He is best known as the founder of San Antonio’s Krampus Parade, which debuted in the historic King William neighborhood and drew 10,000 participants in its inaugural year. Crittenden’s innovative approach has helped blend Central European holiday traditions with San Antonio’s vibrant local culture, notably incorporating elements from Mexican-American folklore into the festivities. He holds a reputation for community organizing and creative event production, and has played a key role in expanding the city’s cultural landscape.

Nov. 28, 2025

148. Krampus Is Coming to Town: Inside San Antonio’s Controversial Holiday Parade

This week on bigcitysmalltown, we examine one of San Antonio’s newest and most debated cultural gatherings: the Krampus Parade in King William. Host Bob Rivard is joined by Bob Crittenden, senior Scrum Manager at USAA and fou...